REDirect is a celebration of skateboard filmmaking bringing together 12 of the most visionary filmmakers in the world, each responsible in their own way for directing the overall look and feel of the skate video as we know it. Given a RED camera—the industry standard for Hollywood movies—and complete creative control to bring his vision of skateboarding to life. With it’s first installment The Berrics presents DC filmer Chris Ray featuring Jordan Grace.
Nike has unveiled the first few images of the upcoming Nike Free Orbit II SP, which acts as a follow up to the Lunar Orbit+, which has been ascent from Nike Sportswear’s offering for a while now. The new design stays with the solid slip-on upper, which now sits upon a speckled Free 5.0 sole unit and features a medial zipper and angular geometric details throughout. The release date is currently unknown but stay tuned for more info in the near future.
Building on a history of pioneering innovation and craftsmanship, the Jordan Brand today unveiled the highly anticipated Air Jordan XX9 at a media event in New York. The 29th iteration of the successful Air Jordan franchise is the world’s first basketball shoe to be tailored for flight. With the launch of this year’s signature Air Jordan release, the brand continues its commitment to bringing innovation and style to the hardwood with the best on-court footwear and apparel for the world’s greatest athletes.
REDirect is a celebration of skateboard filmmaking bringing together 12 of the most visionary filmmakers in the world, each responsible in their own way for directing the overall look and feel of the skate video as we know it. Given a RED camera—the industry standard for Hollywood movies—and complete creative control to bring his vision of skateboarding to life. With it’s first installment The Berrics presents NikeSB filmer Jason Hernandez featuring Trevor Colden.
Arto Saari is a professional skateboarder born in Seinajoki, Finland. He’s been one of the most celebrated skateboarders of our time, while starring in several skate films and elevating the standard in the industry. In the last three years Arto has shifted his focus from skateboarding to photography. This short film captures that transition and his process to make photography his profession.
Legendary skater Lance Mountain looks to his past to give the second drop of the Nike SB x Jordan I a unique look.
Crafted for a budding star as a high performance basketball sneaker, the Air Jordan I introduced innovation to skate culture. Almost three decades after its introduction, it remains one of the most storied skate sneakers. Celebrating this unforeseen answer to the needs of skaters, Nike SB and Jordan Brand collaborate to release the second edition of the Nike SB x Air Jordan I.
Decades in the making, the Nike SB x Air Jordan I designed by Lance Mountain will be available in limited quantities at select Nike SB retailers and nike.com beginning June 7.
After leaving Plan B almost a year ago, Paul Rodriguez announced today that he is starting & now riding for Primitive Skateboards along with ams Nick Tucker and Carlos Ribeiro. To get the full story on Primitive and it’s Trajectory, go to TheBerrics.com and learn more.
Originating from Belgium, Youness Amrani grew up training at a local skatepark owned by his mother to become one of the most versatile individuals in skateboardizng today. This short film brings us into the uncommon origin of his talent, Hasselt, a small city in the Flemish region of Belgium.